Find out exactly what's holding your site back.

What the audit will not tell you

Every free audit you have been offered before probably arrived with a score out of 100 and a long red list. That is a sales device. A score is easy to generate and impossible to act on, and the red list is long because a long list is frightening. Ours is deliberately different, which means being clear about its limits.

It will not tell you what your competitors are doing wrong. We look at your site against what actually ranks in southern Vermont, but we are not going to hand you a teardown of a named local business. You would not want us doing that to you.

It cannot see inside your analytics. Unless you give us access, we are working from what is publicly visible: the pages, the markup, the speed, the profile, the search results. That covers most of what determines whether you get found, but it will not tell you which page your existing customers abandon. If you want that layer, share read-only analytics access and we will include it.

It is not a guarantee of rankings. Nobody can promise position one, and anyone who does is either guessing or lying. What the audit tells you is which specific things are currently working against you, and which of those are worth the effort of fixing.

It will not tell you that everything is broken. Sometimes a site is fine and the honest answer is that your problem is somewhere else - pricing, response time, or the fact that nobody has asked a customer for a review in three years. When that is what we find, that is what the report says, even though it means we are talking ourselves out of a rebuild.

How long it takes, and what we need from you

All we need to start is your website address. Not a phone call, not a discovery session, not a form asking for your annual revenue and your biggest business challenge. The address is enough, because everything in the technical half of the audit is publicly visible.

If you want the local-search half to be thorough, it helps to know the towns you actually serve and the two or three services you most want to be found for. Those are one-line answers, and the form asks for them, but the audit runs without them if you would rather not say.

Turnaround is 48 hours or less. It is not instant, because it is not automated: a tool generates the raw measurements in minutes, and then a person reads them, throws out the noise, and works out which findings actually matter for a business like yours. The automated portion is the cheap part and it is the part everyone else sends you unread.

You will get a PDF by email, and nothing else. No follow-up sequence, no call booked on your behalf, no second email a week later asking if you had a chance to review it. If you want to talk about it you reply, and if you do not, you have a free report and we have spent a couple of hours on someone who might remember us in a year. That trade has worked out fine so far.