Find $10,000+ of lost annual revenue hiding in your southern Vermont small business website - in 60 minutes, on your own.
13-page PDF · ~15 min read · Free, no credit card · Just one field
Just your email. The PDF downloads on the next page.
A practical, plain-English playbook you can put to work this week - no email gate, nothing held back for a paid tier. Prefer it done for you? Every step in this guide is included in the $179/mo plan.
This isn't a 4-page "top 10 tips" listicle. It's a 13-page expert playbook organized so you can work through it in about an hour and come out with a prioritized fix list.
Here's exactly what's covered, section by section.
The guide is ordered deliberately. The early items are the ones that change results and take minutes; the later ones matter but compound slowly. If you work top to bottom and stop when you run out of time, you will have done the valuable part - which is the opposite of how most checklists behave, where the useful material is buried past the introduction.
Set aside one hour, not a day. Open your site in one window and the guide in another and fix as you go. Reading it end to end first and making notes is the reliable way to never start: the list looks long, the momentum goes, and it becomes a document you have read rather than work you have done.
Skip what does not apply. Some items assume a physical location, some assume multiple service towns, some assume you sell something online. If a section is not about your business, skipping it is the correct decision, not a shortcut.
Write down what you cannot change. You will hit items your current platform or template will not let you do. Note them rather than fighting them. That list is genuinely useful later - it is the honest case for whether a rebuild is worth it, assembled from real obstacles rather than from someone telling you that you need one.
Give it four to six weeks before judging. Speed and usability changes show up almost immediately. Anything to do with visibility - the pages that name your towns, the structured information that tells search engines and AI assistants what you are - takes longer and then keeps paying. Deciding after ten days that it did not work is the single most common way this effort gets abandoned just before it starts returning.
Two things commonly happen partway through. The first is a single item that does not make sense for your situation. Reply to the email the guide arrived in and ask - a real person answers, whether or not you are ever a client, and it is usually a two-line reply. Questions like that are how these guides have been improved.
The second is discovering that the honest answer is not on the list at all. If your site is slow because of how it was built, if adding a page means paying somebody, or if your platform charges for the next thing you need, then no amount of checklist work fixes the foundation. A guide can identify that; it cannot resolve it.
If you want to know which of those two you are in, the free website audit answers it directly. It runs your actual site through the same checks and tells you whether you are looking at an afternoon of fixes or a rebuild - and it says so plainly when the answer is that your site is fine and the problem is somewhere else entirely.
And if you would rather hand the whole thing over, that is what we do: one published price, everything included, no discovery call to sit through first. The pricing page has the full number on it. But working through this yourself is a perfectly good outcome, and plenty of people do exactly that and never need us.
Because you should be able to finish it. A drip sequence exists to keep you in a sequence: it arrives on somebody else's schedule, it holds the useful part back until week four, and it quietly converts your attention into a nurture metric. One document you can read in a sitting, print, mark up, and hand to whoever actually maintains your site is more useful and less flattering to us.
It also means you can take it elsewhere. If you would rather give this to a developer you already use, or work through it with whoever built your current site, do that - the guide does not assume we are the ones implementing it, and nothing in it only works if we are involved.
The email address is asked for once, to send the file. That is the entire exchange. No sequence follows it, no second message asks whether you had a chance to read it, and unsubscribing takes one click and works immediately.
Advice in this area goes stale faster than most. A guide written three years ago will still confidently describe tactics that stopped working, and in a couple of cases now actively damage a site. Search behavior has changed more in the last two years than in the decade before it, largely because a growing share of questions never reach a list of links at all.
So this gets revised when something real changes, not on a publishing schedule. When a recommendation stops being true it comes out rather than being softened, and when something genuinely new starts mattering it goes in - even when that means admitting an earlier version of this guide told you to do something we would no longer suggest.
The practical consequence for you: if you downloaded an earlier version, it is worth taking the current one rather than assuming nothing has moved. And if you spot something in here that no longer matches what you are seeing in your own results, tell us. That kind of message is more useful than any amount of internal review, because you are looking at a market we are not inside.
Everything here is what we do on our own site and on the sites we build. That is the only standard applied to what makes the list: if it is not worth our own time, it does not belong in something you are being asked to spend an evening on.
Most of it costs time rather than money. Claiming and completing a business profile is free. Writing pages that name the towns you serve is free if you write them yourself. Asking customers for reviews is free and is reliably the highest-return item on the list. Compressing images is free. If you did nothing but those four, you would be ahead of most of your competitors, and the bill would be a few evenings.
The items that do cost money are marked as such, and there are fewer than you would expect. Where a paid tool genuinely helps, it is named along with the free alternative and an honest note about whether the paid one is worth it at your size - which, for most small businesses, it is not yet.
This guide was written by Mike Ferreira, founder of Brattleboro Local. Mike built the websites for his own businesses for years - through Dreamweaver, then the usual platforms - before discovering he could build genuinely custom sites with Claude Code, Anthropic's AI development tool. That's what Brattleboro Local now brings to small businesses across Brattleboro and the broader Windham County region.
The playbook in this PDF is the exact audit Brattleboro Local runs on every prospect's website before quoting a project. It's not theory and it's not borrowed from somebody else's blog. It's the standard our own work is held to.
Yes. It is a free 13-page PDF you download with just your email - no credit card and no sales call. It walks you through 27 checks you run yourself in about an hour.
No. Every check is written in plain English with a why-it-matters note and a typical dollar-impact estimate, so a business owner can self-diagnose and prioritize without a developer.
Gaps across four areas - foundation, visibility, user experience, and conversion - that quietly leak leads and revenue, plus a simple this-week / this-month / this-quarter fix framework.