Grafton, Vermont

A website for your Grafton business, for visitors and neighbors alike

Grafton inns, shops, makers and trades get six pages written for them, on their own domain, quick to load on a phone and easy to update from a login. $499 a year, everything included.

$499 a year, everything included

About Grafton

A village restored on purpose

Grafton is what people picture when they picture Vermont: white clapboard, a village green, and the Grafton Inn anchoring it all since 1801, which makes it one of the oldest continuously operating inns in the country. The town nearly emptied out after the Civil War, when the sheep economy collapsed and the soapstone quarries closed.

What saved it was deliberate. The Windham Foundation, established in the 1960s, restored the village building by building, revived the inn, and founded Grafton Village Cheese, which has been making cheddar for decades. Add the Nature Museum and the 1841 village store now trading as MKT. Then add the Grafton Trails & Outdoor Center with its 2,000 acres of skiing and mountain biking, and you get a town of about 640 year-round residents that hosts many times that number of visitors. Grafton Village and Houghtonville are both historic districts on the National Register.

The other half of Grafton's economy is easy to miss behind the postcard: builders and caretakers who maintain the historic housing stock, excavators, sugarmakers, artists and makers, and property services for second homes. Their market is the surrounding towns: Townshend down Route 35 and Chester and Rockingham toward the river. Bellows Falls is east on Route 121 along the Saxtons River.

Grafton, Vermont

Grafton at a glance

Quick facts

Population
about 640
County
Windham County
Getting here
Route 121 along the Saxtons River from Bellows Falls, Route 35 from Townshend
Anchor institutions
the Grafton Inn (1801), Grafton Village Cheese, the Windham Foundation
Outdoors
Grafton Trails & Outdoor Center, 2,000 acres of year-round trails
Historic districts
Grafton Village and Houghtonville, both on the National Register

Landmarks & identity

The Grafton Inn on the village green, Grafton Village Cheese, the 1841 village store (MKT), the Nature Museum at Grafton, the Saxtons River along Route 121, the Houghtonville Historic District

Kinds of businesses here

  • Inns, lodging & hospitality
  • Restaurants & specialty food
  • Artists, makers & galleries
  • Builders & historic restoration
  • Caretaking & second-home services
  • Sugarhouses & farms
  • Outdoor recreation & guiding
Your website

What a Grafton business needs from a website

Grafton businesses sell to two very different people. Travelers in Boston, Hartford and Brooklyn plan Vermont weekends months ahead on a screen. Neighbors from Townshend to Bellows Falls look for a builder or caretaker they can trust. Your site gives both six pages written for you, with your own photos or a clean image for each page, an areas page listing the towns you cover, and your number one tap away on a phone. It runs on your own domain with a hello@ address, and you can change hours, prices and text yourself from a login.

Start your website or read the full details on postcardadvantage.com.

Local business notes

Running a business in Grafton

Two state roads meet in Grafton village. Route 121 follows the Saxtons River east toward Saxtons River and Bellows Falls. Route 35 runs north to Chester and south through Athens on its way to Townshend. Windham lies over the hills to the west on smaller roads. Those routes are the clearest way to describe where you are.

Visitors come in waves. Foliage weekends fill the village to its edges. Summer brings weddings and families out on the trails. Winter has its own following among cross-country skiers and snowshoers. Between those waves sit the quiet stretches of November and April. A shop or inn may trim its hours then, or close for a few weeks.

Many of these visitors do their homework long before they leave home. Their questions are specific: is the shop open on a Monday in March, can the dog come along, how far is dinner from the room. A page that answers questions like these plainly does better than a page of adjectives. Our article on Grafton's tourism economy and the web looks at what happens when that information is missing.

The year-round side of town keeps a different schedule. Old houses need constant care, and many of their owners live elsewhere for part of the year. A restoration carpenter or caretaker here is hired on reputation and on evidence. Photos of real work on real clapboard carry more weight than any claim. A services page that names the kinds of jobs you take on helps the right owner recognize you.

Few businesses here can lean on the town name alone. Someone in Chester searching for a plumber is thinking about Chester. A family in Bellows Falls looking for a painter types their own town first. An areas page that lists each place you serve lets those searches find you. It can name Houghtonville too.

Hours deserve a line of their own. A traveler who drives Route 121 on a closed Tuesday tends to remember it, and not kindly. Posting the current week's hours and updating them as the seasons change is the single most useful habit for any business that relies on visitors. With a login, that change takes a minute.

Makers and sugarmakers sit in the middle of both markets. They sell to visitors in season and ship or deliver to neighbors the rest of the year. A website gives them one steady address for both audiences. When you know what your pages should say, start your website with a short form.

Everything included

What you get for $499 a year

Tell us about your business and we write, build and host a complete website for it. You will never have to choose a template or install an update.

Six pages, written for you

A home page, an about page, your services, the areas you cover, answers to the questions customers ask, and a contact page. Written from what you tell us about your business, not filled with placeholder text.

A logo and images

Use your own logo and photos, or we make a clean logo and an image for every page. Either way the site looks finished the day it goes live.

Your own web address

The site runs on your own domain, with an email address to match: hello@ your domain, forwarded to the email you already use. If you need a domain, we can buy it for you: its price is shown on the order form and added to the yearly bill.

Hosting, security and backups

Fast hosting, a security certificate so browsers show the padlock, and backups, kept current all year without you having to think about it.

A login to change anything

Change a price, a phone number, a sentence or a photo yourself, whenever you like, from a simple login.

The legal pages

Terms, a privacy policy and an accessibility statement, so the site covers the basics a business website is expected to have.

Need more than six pages?

If your business needs more than our six-page website, we can quote custom work. We build custom websites from $2,500 to $100,000, depending on what the site has to do. Anything is possible. For a quote, call (888) 348-1992 or email hello@brattleborolocal.com.

How it works

Three steps, and most of the work is ours.

  1. Tell us about your business

    One form: what you do, where, what makes you different, your services and prices if you want them shown, and any photos or logo you have. Anything you leave out, we simply do not claim.

  2. We build it

    We write every page, design it, and set it up on your web address, 24 to 48 hours from payment.

  3. It goes live, and we look after it

    There is nothing for you to approve. Your site goes live as soon as it is built, and we email you the link. If you see anything you want changed, tell us and we change it. Then it runs all year and renews on its own, with reminders before every renewal.

Villages

From the village green to Houghtonville

Grafton village holds the inn, the cheese company and the green, but the town reaches farther. Houghtonville is the old mill hamlet west along Route 121, with its own historic district and its own character.

Common questions

Questions from Grafton business owners

A website for your Grafton business.

The order form takes about ten minutes, and most of it is optional. Send what you have, and we will build the rest from it. $499 a year, everything included.

Orders are placed, billed, built and hosted by Postcard Advantage LLC. Brattleboro Local is a division of Postcard Advantage LLC.