Blog category
More customers now ask AI assistants such as ChatGPT, Perplexity and Google AI Overviews which local business to call. These articles explain, in plain terms, what those tools draw on and what a southern Vermont business can do about it.
AI Search
MLS platforms dominate search today, but AI tools are changing how buyers discover ski-town property. If your listings aren't on an agent website with schema and local expertise, you're invisible to ChatGPT and Perplexity.
AI Search
When travelers ask ChatGPT or Perplexity "where should I stop between Brattleboro and Springfield," highway-adjacent Westminster businesses disappear. Here's why exit-based queries demand different SEO than town-name searches.
AI Search
Google's AI Overviews now occupy the top third of search results. If you're not in the Overview, you're invisible even if you rank #1 organically. Here's what southern Vermont businesses need to know and fix.
AI Search
Your Newfane inn shows up third in Google search results, but when tourists ask ChatGPT or Perplexity where to stay, your competitor gets recommended instead. Here's what AI needs that traditional SEO doesn't catch.
AI Search
A Wilmington restaurant can vanish from search results when Google shows an AI Overview. The menu is there, reviews are solid, but the site has no structured data telling search engines what the business actually is.
AI Search
When a Boston family asks ChatGPT where to stay near Mount Snow, a West Dover inn with great reviews and a website can still be left out if AI can't find the facts it needs to cite it. Here is how to fix that.
AI Search
ChatGPT dominates by volume, Perplexity is growing fast for research and shopping, and Claude is the professional's choice. Your customers are using all three, and if your business shows up in one but not the others, you are losing leads.
AI Search
AI-generated marketing copy is getting easier to spot, and both Google and AI search engines are devaluing it. Here's why the hybrid approach (AI for first draft, you for voice and facts) works better than either extreme.
AI Search
Experience, Expertise, Authoritativeness, Trustworthiness. Google has been scoring you on these four signals for years. Now AI engines use them to decide who gets cited and who gets ignored. Here's how to demonstrate each one.
AI Search
Keyword stuffing and thin content are dying fast. Clear facts, real authority, and useful content matter more than ever. AI search isn't killing SEO. It's just making the rules count harder.
AI Search
Siri and Alexa voice search had limited impact on local businesses. ChatGPT voice mode, Perplexity, and AI Overviews are different: they synthesize, recommend, and cite sources. Here's why the shift matters and what to do about it.
AI Search
A Brattleboro accountant with a polished website and 40 Google reviews isn't cited by ChatGPT. His competitor with 8 reviews and a basic site is recommended instead, because the competitor was quoted in the Reformer and answered questions on Reddit. In AI search, third-party mentions outrank self-published claims every time.
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