Brattleboro Local
Honest, practical writing on web design, local SEO, and AI search - for small businesses in southern Vermont.
AI Search
AI search engines extract facts. If your website is full of "empowering tomorrow's vision," AI has nothing to pull. The businesses winning in AI search write specific, extractable content. Here's why fluff is killing your visibility.
Local SEO
A Brattleboro contractor with 100+ photos on his Google Business Profile ranks second in the map pack. His competitor, with identical reviews and service area, has 12 photos and ranks fifth. The difference is not luck.
Local SEO
Most Windham County businesses never touch the Posts feature on their Google Business Profile. That's a mistake. Weekly posts give you a ranking edge, keep your profile active, and give searchers a reason to call you instead of the competitor below you.
Local SEO
That $1,200-a-month Google Ads budget is working around a problem you could fix in three weeks. Most southern Vermont service businesses are paying for clicks because their Google Business Profile and service-area pages aren't doing the work they should.
Local SEO
A Bellows Falls plumber serves all of Windham County but only ranks in his home town. The problem isn't his work or his reviews - it's how Google reads service areas. Here's how to fix it.
Local SEO
Schema markup is structured data that tells Google exactly what your business is, where it is, and what it does. It's not magic, it's just facts in a format Google can read instantly.
Local SEO
Your business name, address, and phone number look different across Yelp, your website, and a dozen old directories you forgot existed. Google sees the mismatch and assumes you're unreliable. Here's how to find every citation and fix it.
Local SEO
A one-star review feels personal, but your public response isn't for the angry customer. It's for the fifty people who will read it next month deciding whether to call you or your competitor.
Local SEO
A complete workflow for getting more Google reviews without pestering customers or violating Google's policies: when to ask, what to say, which channel works best, and what never to do.
Local SEO
Proximity is only part of the "near me" equation. Google weighs relevance and prominence just as heavily, which is why a business 15 miles away can outrank you in your own town. Here's how the algorithm actually works, and how to compete.
Local SEO
Most Brattleboro and Windham County businesses have a Google Business Profile, but seven common mistakes keep them invisible in local search. Here's how to fix each one and start showing up when customers search.
Web Design
What does a custom website really cost in southern Vermont? We price out every component - design, copy, town pages, hosting, content - at market rates, then show the one-plan alternative: $749 setup plus $179 a month, everything included.
Everything written about here gets applied to real sites. If you would rather see where yours stands than read another article, the free audit runs your site through the same checks and sends back a prioritized list - no call, no obligation, and you can take the report to any developer you like.
Or read how to choose a web designer if you are still working out what you need.