Brattleboro Local
Honest, practical writing on web design, local SEO, and AI search - for small businesses in southern Vermont.
Web Design
Your site gets decent traffic, but hardly anyone fills out your contact form. The problem isn't the traffic - it's the friction between seeing your form and deciding it's worth the effort to fill out.
Web Design
That polished stock photo of a smiling contractor in a spotless hard hat is costing you calls. Real photos with imperfect lighting outperform $5,000 photoshoots 90% of the time for local businesses. Here's why, and what to shoot with your phone instead.
Web Design
Five clear signals it's time to rebuild your site, five honest reasons waiting makes sense, and a framework to decide which path fits your business right now.
Web Design
More than 70% of local searches happen on mobile, and a slow site costs you twice: lost rankings and lost conversions. Here's how to check yours, what "fast" actually means, and why your desktop speed doesn't matter.
Web Design
Your homepage has one job: answer a stranger's question in ten seconds. Most service-business sites fail because they're missing these eight specific elements that make someone call instead of click back.
Web Design
A contractor in Putney asks how fast we can launch his site. The honest answer: four to eight weeks for a real custom build. Here's why that timeline isn't a problem and what those weeks actually buy you.
Web Design
A beautiful site can still hemorrhage leads. These five real patterns show up in audits constantly: long forms, buried phone numbers, vague promises, zero proof. Here is what breaks and how to fix it.
Web Design
A free or cheap website doesn't cost nothing. It costs you every month in lost conversions, invisible search rankings, and customers who chose the competitor whose site actually worked.
Local SEO
Your website should live on Vermont time. A season-by-season playbook for Windham County: what to change before foliage, ski season, summer, and why mud season is when the real work happens.
AI Search
ChatGPT, AI Overviews, and answer engines are rewriting local discovery. What AEO and GEO actually mean, how AI decides your business exists, and the practical checklist for southern Vermont.
Web Design
The honest case for custom-coded websites over WordPress for Vermont small businesses: measurable speed, structurally smaller attack surface, predictable costs, and the situations where WordPress really is the right call.
Local SEO
The complete local SEO playbook for Windham County: the Google three-pack, your Business Profile, reviews, citations, town pages, and the two-state trade area most guides ignore.
Everything written about here gets applied to real sites. If you would rather see where yours stands than read another article, the free audit runs your site through the same checks and sends back a prioritized list - no call, no obligation, and you can take the report to any developer you like.
Or read how to choose a web designer if you are still working out what you need.