Brattleboro Local
Honest, practical writing on web design, local SEO, and AI search - for small businesses in southern Vermont.
Web Design
Portfolio sites vs. online sales: why most Saxtons River creative professionals need beautiful work displayed online but not a shopping cart, when e-commerce actually makes sense, and how to decide.
AI Search
When travelers ask ChatGPT or Perplexity "where should I stop between Brattleboro and Springfield," highway-adjacent Westminster businesses disappear. Here's why exit-based queries demand different SEO than town-name searches.
Web Design
DIY vs freelancer vs agency vs custom-coded: what drives the number in 2026, from $0 Wix sites to $15K agency builds, with no fluff and real tradeoffs for West Dover lodging, dining, and ski-season businesses.
Local SEO
Grafton's historic village businesses rely on foot traffic and reputation, but when out-of-state visitors search online or ask AI where to eat, stay, or shop, many don't exist digitally. That's lost revenue every single day.
Local SEO
A plumber serving both Townshend and Jamaica needs different website structure than one serving a single town. Here's how multi-location service coverage changes your site structure, schema markup, and local SEO strategy.
AI Search
Google's AI Overviews now occupy the top third of search results. If you're not in the Overview, you're invisible even if you rank #1 organically. Here's what southern Vermont businesses need to know and fix.
Web Design
A Putney farm store owner got quotes from $800 to $9,000 for a website and had no idea which was fair. Here's what drives the number, what you get at each price tier, and what actually matters for a small business in 2026.
AI Search
Your Newfane inn shows up third in Google search results, but when tourists ask ChatGPT or Perplexity where to stay, your competitor gets recommended instead. Here's what AI needs that traditional SEO doesn't catch.
Local SEO
A Guilford plumber gets 90% of his leads from Craigslist and wonders why he would pay for a website. Here's what he's losing to competitors who show up when customers Google his name, and why the trust gap is costing him the high-value jobs.
Web Design
A Wilmington restaurant paid $4,800 for a WordPress site that loaded in 7 seconds. A competitor paid $3,000 for a custom site that loaded in 1.8 seconds and ranked higher. Here's what actually drives website costs in 2026.
Web Design
A Brattleboro contractor got burned by a web designer who disappeared mid-project. Here are the six questions that would have caught the red flags before he signed anything.
AI Search
A Wilmington restaurant vanished from search results when Google switched to AI Overviews. The menu was there, reviews were solid, but the site had no structured data telling search engines what the business actually was.
Everything written about here gets applied to real sites. If you would rather see where yours stands than read another article, the free audit runs your site through the same checks and sends back a prioritized list - no call, no obligation, and you can take the report to any developer you like.
Or read how to choose a web designer if you are still working out what you need.